By  on May 16, 2014

L’Oréal officially unveiled its new makeup app called Makeup Genius Thursday night, confirming a report published in WWD on April 25.


Available on iTunes in June, Makeup Genius turns the front-facing iPhone and iPad camera (the first phase is not Android friendly) into a makeup mirror. Users can virtually try on more than 300 products in real time. The technology accommodates for 400 lighting situations, can tell the difference between the skin on eyes, lips and face and works for all ethnicities, according to Marc Speichert, chief marketing officer and leader of the L’Oréal Group.

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