By  on October 15, 2010

Gene-boosting technology is about to hit the mass beauty aisle.

L’Oréal Paris is launching Youth Code, a four-item antiaging line that the beauty firm said “cracks the genetic code to younger-acting skin.” The line has been in the works for 10 years at the Saint-Louis Hospital Skin Research Institute in Paris, overseen by Louis Dubertret, who spoke at the line’s unveiling to the beauty press in September. It is being billed as the first range in the mass market to use gene-boosting science.

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