For Lord & Taylor, a regional chain with less buying clout than Macy’s Inc. or Target Corp., exclusives don’t come easy.
But now L&T merchants are working on a series of “capsule” collections with contemporary designers to try to level the playing field. “We don’t have a specific number of collaborations planned, but we believe it’s a new opportunity and will grow in the future both at Lord & Taylor and The Bay,” said Liz Rodbell, executive vice president of merchandising at Hudson’s Bay Company, which operates Lord & Taylor in the U.S. and The Bay department stores in Canada.
First up is a collection called Yoana by Yoana Baraschi, which will be sold only at 11 Lord & Taylor stores where there are contemporary departments, and not at The Bay.
“We have orders for spring and summer with a plan to work on fall and holiday,” said Baraschi, explaining that the plan is different from the one-off designer capsule collection strategy that’s been at Macy’s for the past year.
Baraschi said Yoana by Yoana Baraschi will be a 12-piece line that “crystallizes the playfulness and chic of my signature collection and makes it available to a broader customer base.” There are also five dresses that will be sold at all L&T doors. She cited ponte knit fabrics, slimming color-blocked dresses, whimsical prints, striped nautical blazers, and an overall tongue-in-cheek approach as characterizing her capsule line at Lord & Taylor. Everything is priced for less than $200. Sportswear items range from $150 for a printed pencil skirt to $190 for a striped double-knit blazer. Dresses range from $188 for a python-printed shirtdress to $198 for her signature double-knit dresses.
There will also be monthly replenishments. She said her signature collection is sold at Neiman Marcus, Saks Fifth Avenue and 500 specialty stores around the world.
“Yoana has a sensible and playful design aesthetic that will appeal to our core contemporary collection clientele,” Rodbell added. Lord & Taylor is also expected to launch a capsule collection with Z-Spoke in April and is considering other options for down the road.
With Lord & Taylor’s performance improving and its marketing stepping up, designers have taken notice. Also, with recent consolidation and integrations at Lord & Taylor and The Bay extending across the operations and merchandising, there’s a chance that designers would receive larger orders than they would have in the past from just Lord & Taylor. Many of the same brands are carried at both divisions, and the overlap appears to be growing. For example, private label Lord & Taylor cashmere began selling at The Bay last fall. The Bay also sells the Black Brown 1826 men’s label, originally an L&T exclusive.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)