By and  on October 8, 2012

LONDON — L’Oréal issued a statement Monday denying British press reports that it is considering selling The Body Shop.

The U.K.’s Mail on Sunday had quoted Mark Constantine, the founder of Lush Cosmetics, as saying that L’Oréal planned to sell The Body Shop as the firm “doesn’t fit L’Oréal’s profit profile.” The article noted that Constantine had spoken to a Body Shop “source,” and reported that Constantine, whose company makes natural cosmetics similar to those produced by The Body Shop, had once been interested in acquiring the firm.

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