By  on October 17, 2013

Florentine innerwear and bedding label Loretta Caponi has launched its first e-commerce site. Founded in 1967 by Loretta Caponi, the company counts a number of royal families, along with celebrities such as Sting and Madonna, among its loyal customers. The new e-commerce site offers free shipping worldwide.

“Who could have imagined that I would have been able to sell my unique and customized lingerie, as well as my embroidered bedding online?” Caponi said.

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