By  on April 16, 2013

HONG KONG — Loro Piana is finding growing demand in China for clothes made of superfine wool, cashmere and other higher-quality fabrics is presenting plenty of opportunity.

Pier Luigi Loro Piana, chief executive officer of the Italian luxury brand, said he believes China holds “a lot of potential” in an interview here Tuesday ahead of an award ceremony for the World Wool Record Challenge Cup at the Asia Society Center.

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