By  on March 20, 2012

NEW YORK — Lounge SoHo, the edgy 16,000-square-foot store on Broadway with a rock ’n’ roll vibe that closed in 2009, will be reborn on April 20 in Greenwich, Conn.

While preppy and conservative Greenwich seems like an incongruous match for Lounge’s club kid aesthetic, owner Jack Menashe said, “the new Lounge is not going to feel really rock ’n’ roll. Greenwich is perfect for launching Lounge.” The polished 2,000-square-foot flagship, opposite Saks Fifth Avenue, will focus on contemporary.

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