By  on August 18, 2009

TOKYO — Faced with tightfisted consumers and intensifying competition on price, some of Japan’s most storied retail players are rolling out more affordable apparel offerings.


Department store operators Seibu and Sogo, manufacturing and distribution group Onward Holdings Co. Ltd., mass market retailer Aeon Co. and multibrand luxury retailer United Arrows are all tapping into consumers’ tendency to trade down as fast-fashion chains like H&M, Forever 21 and Zara grow their presence here.

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