Few luxury firms sell online, yet among those that do online retail is an important part of their business, accounting for 12 percent of revenues on average, according to a new survey.
Ninety-four percent of the 178 luxury brand executives surveyed by Forrester Research Inc. and the luxury association Walpole Committee said they have a brand Web site, but only 32 percent sell online. Of those who do, average online sales were $57 million.
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