By  on May 30, 2008

Few luxury firms sell online, yet among those that do online retail is an important part of their business, accounting for 12 percent of revenues on average, according to a new survey.

Ninety-four percent of the 178 luxury brand executives surveyed by Forrester Research Inc. and the luxury association Walpole Committee said they have a brand Web site, but only 32 percent sell online. Of those who do, average online sales were $57 million.

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