Setting up shop in the Warren-Tricomi Salon in West Hollywood, Calif., Luxe Beauty Team is primed to provide Angelenos a head-to-toe beautification force.
Makeup artists Sarah Uslan and Amy Hollier originally established Luxe Beauty Team around two years ago as an on-call mobile service tackling almost every conceivable beauty need from hairstyling to tanning. Demand was high, but the duo believed they could reach an even larger audience by operating out of a go-to beauty destination.
“With the economy, we want to bring the luxury and bring that feeling of exclusivity not just to the celebrities and multimillionaires, but to the upper echelon of L.A. that might not have us come to their house every morning,” said Uslan. “Joel [Warren] and Edward [Tricomi,] they have a great client base already, so we are bringing both client bases together.”
Uslan and Hollier, who describe Luxe Beauty Team as a hybrid agency and beauty squad that officially opened at Warren-Tricomi on Thursday, are not just stopping with one location. This year, their goal is to open two more. And, eventually, they see Luxe Beauty Team as the backbone for beauty services at a variety of venues that include apartment complexes and hotels.
“The concept is unique,” said Uslan. “People are loving it because we take the headache away from them in orchestrating everything, and we provide management overseeing those services and those employees.”
Already, Luxe Beauty Team has almost 20 independent contractors it regularly employs to handle jobs ranging from a single makeup application to the full beauty shebang for a bridal party. At Warren-Tricomi, a manicure is $31, brow shaping $46, airbrush tan $66 and bride makeup $251. Clients can sign up for a loyalty program titled Luxe Social Club to receive discounts and invitations to special events.
For clients who want to replicate their Luxe Beauty Team experience later, Uslan and Hollier select key products from among the brands they use — among them are Stila for eyes, Kevyn Aucoin for foundation, LaRocca for skin, Paul & Joe for blush and mascara, Lipstick Queen for lips and Ja’Maal Buster for brows — in what they dub an “artist bag” for purchase.“It is the best of what we use in our makeup kit,” said Uslan.
At its Warren-Tricomi outpost, Uslan and Hollier expect Luxe Beauty Team to recoup its initial investment in some 90 days, with profits rising 18 percent with a second location, 27 percent with a third location and 34 percent with a fourth. “Our profit margin is about 80 percent from what we are putting into this,” said Uslan. “A management idea is very easy to do without investing a lot of money. The only real money that we’re spending is on our inventory.”
Despite the encouraging figures, creative types Uslan and Hollier admit they still have a lot to learn about running a business. But, recently working with Warren and Tricomi at an event put on by the nonprofit The Creative Coalition, the Luxe Beauty Team co-owners received a compliment that validated their enterprise: the hairstyling pair said Uslan and Hollier resembled them when they were starting out.
“I think the term they used was hustlers,” recalls Hollier. “They really appreciated our energy and that we were reliable and could back up what we were doing.…We want to do things for the greater good of our company.”
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