Personalized fashion marketplace Lyst.com has created an integrated checkout that enables users to buy directly from Lyst without having to leave the aggregator’s site.
Integrated checkout launches first in the U.S. today, and then internationally later throughout the year. Among the fashion and vendor partners either launching today or over the next few weeks are Hudson Jeans, Rag & Bone, Cynthia Rowley, Trina Turk, Intermix, the Yoox Group and Seven For All Mankind. Lyst developed proprietary technology to securely store users’ payment and shipping information. Consumers use a password to access their personal Lyst accounts, where they can place their orders by clicking on the “buy now” button located on each item page. The orders are then uploaded in real time to the appropriate designer or retailer, which handles the fulfillment of purchases. Inventory availability after each order is placed is automatically updated and transmitted back to the Lyst site. The technology replaces the multipage checkout where users formerly had to be taken to separate third-party partner sites to buy.
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