Mackage, the Canadian outerwear company known for combining different textures and materials to produce architecturally inspired designs, on Thursday will open a pop-up store on Madison Avenue to test the U.S. retail waters.The 2,000-square-foot pop-up at 1122 Madison Avenue, will operate for six months.“It could turn into a permanent store,” said Elisa Dahan, co-founder of Mackage. “We were starting to look uptown and found that location. When we got the prices of Madison real estate, they were almost unrealistic. That’s the reason a lot of stores are closing — they can’t afford to renew their leases. We want to see how we adapt to a market that has an expensive rent. Before getting married to the area we want to date it a little bit.”The pop-up shop will sell outerwear for men and women, handbags and accessories. A black wool coat with leather details and fur sleeves is $2,100; a black down coat with a shearling collar, $1,395; double face wool coats that look like origami, $690, and washed moto jackets, $990.At the same time that Mackage is launching the pop-up, the company is opening its first freestanding store, a 2,133-square-foot flagship in Montreal.The bulk of Mackage’s business is wholesale, with accounts such as Barneys New York, Nordstrom, Saks Fifth Avenue, Intermix, Holt Renfrew in Canada, the Galleria in Korea, and specialty stores in the Middle East.Eran Elfassy, who cofounded Mackage in 1999 with Dahan, said, “We’re opening our first store in our hometown. Montrealers want the best quality and that has pushed us to be as impeccable as we can be.”The store is reminiscent of a ski chalet with wood beamed ceilings and wood floors. The mix of materials used for fixtures includes bronzed black metal, cerused oak paneling and black honed marble. In a nod to Canadian winters, “we created icebergs out of marble that was cut on angles,” Dahan said.“We almost merchandised our store like a shoe store,” Dahan said. “We only put out one item per color, so customers interact with the sales associates. Our clothes aren’t just fashion they’re also functional and have technical aspects.”Elfassy said APP Group, Mackage's parent company, is financing the flagship and pop-up. Mackage has been carefully expanding its product offering. Handbags launched two years ago and the designers are now dabbling in ready-to-wear. Mackage’s fall collection includes black leather pants, $690, a black leather sheath dress, $440, and black leather asymmetrical skirt, $390.“We specialize in leather,” Elfassy said.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion