By  on September 30, 2015

Mackage, the Canadian outerwear company known for combining different textures and materials to produce architecturally inspired designs, on Thursday will open a pop-up store on Madison Avenue to test the U.S. retail waters.The 2,000-square-foot pop-up at 1122 Madison Avenue, will operate for six months.“It could turn into a permanent store,” said Elisa Dahan, co-founder of Mackage. “We were starting to look uptown and found that location. When we got the prices of Madison real estate, they were almost unrealistic. That’s the reason a lot of stores are closing — they can’t afford to renew their leases. We want to see how we adapt to a market that has an expensive rent. Before getting married to the area we want to date it a little bit.”The pop-up shop will sell outerwear for men and women, handbags and accessories. A black wool coat with leather details and fur sleeves is $2,100; a black down coat with a shearling collar, $1,395; double face wool coats that look like origami, $690, and washed moto jackets, $990.At the same time that Mackage is launching the pop-up, the company is opening its first freestanding store, a 2,133-square-foot flagship in Montreal.The bulk of Mackage’s business is wholesale, with accounts such as Barneys New York, Nordstrom, Saks Fifth Avenue, Intermix, Holt Renfrew in Canada, the Galleria in Korea, and specialty stores in the Middle East.Eran Elfassy, who cofounded Mackage in 1999 with Dahan, said, “We’re opening our first store in our hometown. Montrealers want the best quality and that has pushed us to be as impeccable as we can be.”The store is reminiscent of a ski chalet with wood beamed ceilings and wood floors. The mix of materials used for fixtures includes bronzed black metal, cerused oak paneling and black honed marble. In a nod to Canadian winters, “we created icebergs out of marble that was cut on angles,” Dahan said.“We almost merchandised our store like a shoe store,” Dahan said. “We only put out one item per color, so customers interact with the sales associates. Our clothes aren’t just fashion they’re also functional and have technical aspects.”Elfassy said APP Group, Mackage's parent company, is financing the flagship and pop-up. Mackage has been carefully expanding its product offering. Handbags launched two years ago and the designers are now dabbling in ready-to-wear. Mackage’s fall collection includes black leather pants, $690, a black leather sheath dress, $440, and black leather asymmetrical skirt, $390.“We specialize in leather,” Elfassy said.

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