NEW YORK — Macy’s is aiming to get hipper — and muscle deeper into the contemporary market.
The all-American department store, which has built its fashion business primarily on traditional and better brands for the misses customer, is about to unleash a strategy to escalate its underdeveloped contemporary business and spice up its mainstream image.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)