By  on March 18, 2010

Macy’s first designer collaboration in men’s wear has hit the selling floor.

Threads & Heirs, a moderately priced main-floor collection targeted to the style-conscious man, is housed in a newly installed shop right inside the Seventh Avenue men’s store entrance at the company’s Herald Square flagship. The shop, which measures just less than 1,000 square feet, is brightly lit and features bold graphics and an assortment of updated sport shirts, T-shirts, jackets, casual pants and jeans. Prices range from $24 for a T-shirt to $99 for a jacket.

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