By  on July 29, 2010

Macy’s is getting down and dirty in its attempt to attract teenage boys to its stores.

For back-to-school, the retailer will launch Slade Wilder, a young men’s brand targeted at high school and college-age shoppers. The brand, whose icon is a snorting, mud-pawing wild boar, is hitting stores this week and will roll out to a total of 656 doors — anywhere that has a young men’s department — next month. The top 195 stores will offer an expanded assortment in a branded shop environment.

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