Macy’s is getting down and dirty in its attempt to attract teenage boys to its stores.
For back-to-school, the retailer will launch Slade Wilder, a young men’s brand targeted at high school and college-age shoppers. The brand, whose icon is a snorting, mud-pawing wild boar, is hitting stores this week and will roll out to a total of 656 doors — anywhere that has a young men’s department — next month. The top 195 stores will offer an expanded assortment in a branded shop environment.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"