NEW YORK -- About 200 shoppers and industry people turned out for a fashion show and cocktail party last week to officially launch the expanded swimwear department at Macy's Herald Square flagship.
The event, underscoring Macy's new commitment to designer swimwear, was attended by Anne Cole, Michael Kors, Robin Piccone and Karla Colletto. Their swimwear was among the 16 designer lines in the fashion show.
The festivities apparently rubbed off on the cash registers, with sources reporting the next-day volume showing about a 60 percent gain over the same day a year earlier.
As reported, space for the sixth-floor department was increased 15 percent, to 12,000 square feet, with a major push in designer suits. Designer labels now take up 5,000 square feet of the space. In addition, there is a 600-square-foot shop for Calvin Klein.
"We have a huge base in contemporary swimwear," said Benny Lin, fashion director for Macy's East. "But there is an explosion at the designer level. It gives us the additional volume we needed."
Lin said among the best-selling suits following the launch were Gottex's silver one-piece, retailing for $100, Calvin Klein's triple X-back in an assortment of colors at $88, Anne Cole's one-piece illusion suit in black or white at $66, Michael Kors's white shadow stripe one-piece at $88 and Liza Bruce's one-piece orange and fuchsia tank in matte crepe at $112. Anne Cole said it was good that Macy's was paying more attention to designer swimwear, adding, "Women will pay for good merchandise."
The enlarged department was also applauded by fledgling swimwear makers Loren Laney and Bradford Moody, owners and designers of the eight-month-old company Swim New York Ltd., which is carried at Macy's.
"It was nice to get all of those designers together for an in-store event," said Laney, who spent eight years as a senior fashion editor at Elle magazine before starting Swim with Moody. "I haven't seen that kind of push in swimwear."
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye