Luxottica Group has signed an agreement with Macy’s Inc. for its Sunglass Hut unit to serve as the sole operator of the retailer’s in-store sunglass departments. Macy’s will be the only U.S. department store to house Sunglass Hut shops.
Beginning this spring, Macy’s will open an additional 430 Sunglass Hut departments, bringing its total to 670 by spring 2011. The new locations will operate as leased units.
“Through this agreement, Macy’s is able to offer a comprehensive assortment of sun eyewear, including brands not previously available in all Macy’s stores,” said Ron Klein, Macy’s chief stores officer. “Sunglasses are an important fashion and functional accessory for our customers. Going forward with Sunglass Hut, we will be able to offer a wider choice of styles, supported by the high level of service associated with Macy’s.”
Through the partnership, Sunglass Hut wants to strengthen its presence in the U.S. The retailer operates in more than 2,000 locations worldwide, including the Caribbean, Europe, Australia, Asia, the Middle East and South Africa.
“This development reinforces our commitment as a group to the department store segment in the U.S. and to growing the overall exposure of consumers in this market to the quality sunwear category,” said Fabio d’Angelantonio, Luxottica Group’s executive vice president of sun and luxury retail.
The Sunglass Hut store on the 34th Street/Broadway corner of Macy’s Herald Square flagship will remain. The store “is one of our most successful stores and…given the level of traffic this area attracts, it is expected that both locations will thrive,” said Marianne Stangby, assistant vice president, business development for Sunglass Hut.
The new partnership involves “taking someone with a clear understanding of eyewear product, like Sunglass Hut, taking their depth and abilities both from the buying power and the staffing power, and bringing that to a retailer to offer another element to their business,” said Marshal Cohen, NPD Group’s chief industry analyst.
“Now it gives the consumer the best opportunity to buy sunwear in Macy’s,” Cohen said. “Eyewear has become such an important business to the young generation. So for Macy’s, it’s a win.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast