The retailer has teamed with golfer Greg Norman to launch a co-branded golf lifestyle collection under its Tasso Elba private label beginning in January.
The performance-based, golf-inspired men’s sportswear line will include shirts, shorts, pants, outerwear, belts, socks and hats. The core product will be carried in all stores, and the top doors will carry the entire Greg Norman for Tasso Elba collection in an extension of the Tasso Elba shops. In an undetermined number of stores in strong golf markets, the collection will stand alone and be merchandised with other golf brands, said Nancy Slavin, senior vice president of merchandising for the Macy’s Merchandising Group. Retail prices will range from $30 to $120.
“Admired for his golf prowess and entrepreneurial spirit, Greg Norman embodies success at the highest levels of sport and business, a notion that reflects the spirit of the Tasso Elba brand,” said Tim Adams, chief private brands officer of Macy’s Inc. “The collaborative efforts between Greg Norman Collection and Tasso Elba successfully fuse the time-honored athletic sensibilities of golf with the traditional appeal of the Tasso Elba brand.”
Michael Setola, president and chief executive officer of Greg Norman Collection, said the product will be developed in tandem with Macy’s design team and will incorporate the golfer’s signature shark logo. “It’s very fashion-driven and collection-oriented,” he said. “There are key items but there’s a fashion element as well. Greg Norman for Tasso Elba will embody a much broader sportswear assortment that transcends the traditional knit golf shirt and includes tailored pieces, trousers, furnishings and accessories.”
A portion of the line — Shark by Greg Norman for Tasso Elba — will offer trimmer fits to appeal to a younger customer. The collection will also utilize Play Dry, a wicking technology, to make it appropriate for use on the course.
Although the 3,000-plus green grass shops are expected to continue to represent the majority of the Greg Norman Collection business, this collaboration has “a lot of potential,” Setola said, declining to provide a sales volume projection. “I’ve always wanted to expand on the collection’s lifestyle heritage, and our partnership with Macy’s gives us a platform to reach consumers beyond golf.”
Nicknamed “The Shark,” Norman has 91 career victories. Slavin said he has “a very high Q rating and high credibility” and will lend his acumen as both a golfer and a man-about-town to the label. “He has many other interests,” she said, “wine, travel. And we liked the entire package.”
The retailer will develop a Web site available at macys.com for the line that will include golf tips as well as product information. Slavin said that in top golf markets, Norman will also be used in advertising materials.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion