The retailer has teamed with golfer Greg Norman to launch a co-branded golf lifestyle collection under its Tasso Elba private label beginning in January.
The performance-based, golf-inspired men’s sportswear line will include shirts, shorts, pants, outerwear, belts, socks and hats. The core product will be carried in all stores, and the top doors will carry the entire Greg Norman for Tasso Elba collection in an extension of the Tasso Elba shops. In an undetermined number of stores in strong golf markets, the collection will stand alone and be merchandised with other golf brands, said Nancy Slavin, senior vice president of merchandising for the Macy’s Merchandising Group. Retail prices will range from $30 to $120.
“Admired for his golf prowess and entrepreneurial spirit, Greg Norman embodies success at the highest levels of sport and business, a notion that reflects the spirit of the Tasso Elba brand,” said Tim Adams, chief private brands officer of Macy’s Inc. “The collaborative efforts between Greg Norman Collection and Tasso Elba successfully fuse the time-honored athletic sensibilities of golf with the traditional appeal of the Tasso Elba brand.”
Michael Setola, president and chief executive officer of Greg Norman Collection, said the product will be developed in tandem with Macy’s design team and will incorporate the golfer’s signature shark logo. “It’s very fashion-driven and collection-oriented,” he said. “There are key items but there’s a fashion element as well. Greg Norman for Tasso Elba will embody a much broader sportswear assortment that transcends the traditional knit golf shirt and includes tailored pieces, trousers, furnishings and accessories.”
A portion of the line — Shark by Greg Norman for Tasso Elba — will offer trimmer fits to appeal to a younger customer. The collection will also utilize Play Dry, a wicking technology, to make it appropriate for use on the course.
Although the 3,000-plus green grass shops are expected to continue to represent the majority of the Greg Norman Collection business, this collaboration has “a lot of potential,” Setola said, declining to provide a sales volume projection. “I’ve always wanted to expand on the collection’s lifestyle heritage, and our partnership with Macy’s gives us a platform to reach consumers beyond golf.”
Nicknamed “The Shark,” Norman has 91 career victories. Slavin said he has “a very high Q rating and high credibility” and will lend his acumen as both a golfer and a man-about-town to the label. “He has many other interests,” she said, “wine, travel. And we liked the entire package.”
The retailer will develop a Web site available at macys.com for the line that will include golf tips as well as product information. Slavin said that in top golf markets, Norman will also be used in advertising materials.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews