Macy’s will today reveal details of its much-anticipated Karl Lagerfeld capsule collection. The collaboration has been in the works since last year and is integral to Macy’s efforts to elevate the profile and appeal of its Impulse contemporary departments. Macy’s operates Impulse areas in about 230 of its 800-plus doors and is expanding the format.According to sources, the distribution of Lagerfeld’s line for Impulse will extend beyond Macy’s big urban flagships such as Herald Square in Manhattan and State Street in Chicago, where the retailer sells its edgier and more aspirational merchandise, to include more than 200 Impulse shops nationwide. Macys.com will also feature the line.Lagerfeld has reportedly incorporated his signature style into his one-off collection for Macy’s, including some high-collared pieces as well as edgier, rock ’n’ roll looks. All the items will be at Macy’s price points, in the moderate to better range. Products will begin selling at the end of August, and an extensive marketing campaign is expected.Macy’s officials were not available for comment Tuesday about the collaboration. The company’s strategy of introducing exclusive capsule collections by designers normally associated with more high-end stores was launched with British designer Kinder Aggugini in February, and followed up in April by another Brit, Matthew Williamson. Sources have said that after Lagerfeld, Macy’s Impulse will feature Giambattista Valli in November. Then, for holiday 2011 selling, Lagerfeld and the three other featured designers will again create exclusive product for Macy’s. Given Lagerfeld’s prominence, it’s only fitting that he be reserved for the most important fall season, when stores sell the most designer merchandise. Macy’s approach for Impulse, involving established and emerging designers, will continue into at least next year.As far as growing its contemporary business, Macy’s has been extending the Impulse umbrella to additional product categories such as accessories, men’s wear and beauty. Impulse offers brands such as Rachel Rachel Roy, BCBG Max Azria, Free People, Ed Hardy, INC, Ralph Lauren RLX, Seven For All Mankind, Kensie and Bar III, a private brand launched last winter. Macy’s has acknowledged that it has been underserving the contemporary customer and not getting its fair share of the business, but is gaining some share and layering on volume this year. In the past, the store’s reputation has been stronger in better and traditional sportswear.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim