Macy’s will today reveal details of its much-anticipated Karl Lagerfeld capsule collection. The collaboration has been in the works since last year and is integral to Macy’s efforts to elevate the profile and appeal of its Impulse contemporary departments. Macy’s operates Impulse areas in about 230 of its 800-plus doors and is expanding the format.According to sources, the distribution of Lagerfeld’s line for Impulse will extend beyond Macy’s big urban flagships such as Herald Square in Manhattan and State Street in Chicago, where the retailer sells its edgier and more aspirational merchandise, to include more than 200 Impulse shops nationwide. Macys.com will also feature the line.Lagerfeld has reportedly incorporated his signature style into his one-off collection for Macy’s, including some high-collared pieces as well as edgier, rock ’n’ roll looks. All the items will be at Macy’s price points, in the moderate to better range. Products will begin selling at the end of August, and an extensive marketing campaign is expected.Macy’s officials were not available for comment Tuesday about the collaboration. The company’s strategy of introducing exclusive capsule collections by designers normally associated with more high-end stores was launched with British designer Kinder Aggugini in February, and followed up in April by another Brit, Matthew Williamson. Sources have said that after Lagerfeld, Macy’s Impulse will feature Giambattista Valli in November. Then, for holiday 2011 selling, Lagerfeld and the three other featured designers will again create exclusive product for Macy’s. Given Lagerfeld’s prominence, it’s only fitting that he be reserved for the most important fall season, when stores sell the most designer merchandise. Macy’s approach for Impulse, involving established and emerging designers, will continue into at least next year.As far as growing its contemporary business, Macy’s has been extending the Impulse umbrella to additional product categories such as accessories, men’s wear and beauty. Impulse offers brands such as Rachel Rachel Roy, BCBG Max Azria, Free People, Ed Hardy, INC, Ralph Lauren RLX, Seven For All Mankind, Kensie and Bar III, a private brand launched last winter. Macy’s has acknowledged that it has been underserving the contemporary customer and not getting its fair share of the business, but is gaining some share and layering on volume this year. In the past, the store’s reputation has been stronger in better and traditional sportswear.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)