NEW YORK — Make it big, splashy and fun. That’s Macy’s golden rule for special events, which appears to apply to the store’s upcoming Brazil promotion.
Add vibrant colors and some sex appeal and you have the formula for “Brasil: A Magical Journey,” Macy’s next push for exclusivity. Import promotions haven’t been seen for decades since Bloomingdale’s, Neiman Marcus and even J.C. Penney on occasion tackled the strategy. The format got tired but Macy’s thinks it’s viable again, given Brazil’s burgeoning economy and fashion industry.
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