NEW YORK — Macy’s Inc. might be thinking global, eyeing China and the Middle East for stores, yet it still acts local.
That’s evident in the Bronx, where the retailer this month opened a three-level, 160,000-square-foot store in the Mall at Bay Plaza in Baychester, at the foot of Co-op City. It’s the first new store to be built by Macy’s in New York City in 40 years — the last time was on Queens Boulevard in Queens — and is a case study of how the company taps an urban market and micromanages the merchandising of the big national brands and private brands it carries throughout the chain.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"