By  on March 28, 2013

Macy’s is a mainstream retailer with a lot of tradition. But don’t hold that against the company.

It’s catering to the “modern man” and breaking fashion taboos. Like incorporating vivid colors into a guy’s wardrobe, or mixing prints and patterns in unpredictable ways. And according to Durand Guion, Macy’s vice president and fashion director for men’s wear, purple suede driving moccasins, bright-blue slim chinos and unconstructed red blazers have been among the recent bestsellers. “Not so long ago, the mere suggestion of those very items may have potentially jeopardized the job of a fashion director,” said Guion.

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