By  on November 15, 2013

Macy’s christened the new beauty floor at its Herald Square flagship in Manhattan this week with a host of launch activities including ribbon cuttings at new counters like Bobbi Brown and Laura Mercier. Celebrations, including appearances by various brands’ national makeup artists, will continue into December.

“I want [people] to think about us as a world-class destination for beauty,” said Muriel Gonzalez, Macy’s Inc.’s executive vice president and general merchandise manager of cosmetics, fragrances and shoes, while perched over the brightly lit, 24,000-square-foot beauty floor, which now includes no less than a half-dozen new brands and a number of updated amenities. “We always had the traffic, but we didn’t have the environment and we’ve created the environment.”

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