By  on March 12, 2012

It’s a familiar story — designers who work out of their homes, on a shoestring budget and with a sense of isolation.

However, Macy’s, in collaboration with the cities of Philadelphia, San Francisco and Chicago; academic institutions; industry organizations, and apparel firms, is changing the scenario a bit. The retailer is providing a select group of designers with some work space and guidance through the Fashion Incubator program. It started at Macy’s State Street flagship in Chicago in 2008, grew to Macy’s Philadelphia a few weeks ago, and will be operating at Macy’s San Francisco flagship as well by the end of this month.

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