NEW YORK — Macy’s is developing a laser focus on the Millennial customer and it will be hard to miss on the sales floor next year.
Starting in a small way this fall and expanding significantly in the spring, the retailer will launch 13 new brands and expand another 10 in an aggressive push to lure shoppers between the ages of 13 and 30. The brands will cross all categories of business, from men’s and women’s apparel to footwear and beauty. Most of the brands will be exclusive and will include Marilyn Monroe, Keds apparel, Argyleculture, Blossom & Clover and G-Star Raw.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)