NEW YORK — Macy’s is developing a laser focus on the Millennial customer and it will be hard to miss on the sales floor next year.
Starting in a small way this fall and expanding significantly in the spring, the retailer will launch 13 new brands and expand another 10 in an aggressive push to lure shoppers between the ages of 13 and 30. The brands will cross all categories of business, from men’s and women’s apparel to footwear and beauty. Most of the brands will be exclusive and will include Marilyn Monroe, Keds apparel, Argyleculture, Blossom & Clover and G-Star Raw.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"