NEW YORK — Macy’s is developing a laser focus on the Millennial customer and it will be hard to miss on the sales floor next year.
Starting in a small way this fall and expanding significantly in the spring, the retailer will launch 13 new brands and expand another 10 in an aggressive push to lure shoppers between the ages of 13 and 30. The brands will cross all categories of business, from men’s and women’s apparel to footwear and beauty. Most of the brands will be exclusive and will include Marilyn Monroe, Keds apparel, Argyleculture, Blossom & Clover and G-Star Raw.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)