This spring, Macy’s is taking an edgy turn with a collection designed together with Made Fashion Week. “This is an organic collaboration between the creative teams from Made and our merchants to bring relevant, of-the-moment fashion to Macy’s,” explained Tim Baxter, the retailer’s executive vice president, fashion and product office. “It’s a collection of must-have items, inspired by street fashion and what the most fashionable people in the world are wearing.”
He’s really talking about designers, photographers, artists, filmmakers, models and media-types with a downtown vibe, that Made Fashion Week associates with. Made, a creative hub that connects and supports emerging talent in different medium, was formed in 2009 by Mazdack Rassi, cofounder and creative director of Milk Studios; Jenné Lombardo, founder of The Terminal Presents branding and strategic marketing company, and Keith Baptista, founding partner of the Prodject production company. The platform started just after the Great Recession hit, when the founders witnessed many designers struggling. Made currently supports about 40 labels, including Joseph Altuzarra and Suno, in part by staging fashion shows, typically at Milk Studios and the Standard Hotel, and is itself supported by such corporations as American Express, Macy’s, Lexus and Google.
The Made-Macy’s collection, called Made Fashion Week for Impulse, will be sold beginning March 12 only at 150 Macy’s stores [where the Impulse contemporary departments are played up the most] and on macys.com. The plan is to make Made Fashion Week an ongoing part of Impulse and to steadily feed new products into the space on a monthly basis, if not more frequently.
The debut spring collection features between 20 and 30 styles, priced from $39 knit tops, tanks and T-shirts, to $139 jackets. There are also skater skirts, pants and dresses. The collection is designed at Milk Studios and at Macy’s merchandising offices in Manhattan, with both domestic and overseas production. Macy’s described the collection as featuring classic pieces remixed with of-the-moment prints, textures and patterns; silhouettes referencing “modern school boy and feminine grunge” trends, and layering.
A comprehensive campaign involving print and outdoor advertising, direct mail, in-store visuals, digital and social media has been developed to launch the collection. The launch campaign was shot by Terry Richardson at Milk Studios with a behind-the-scenes, candid approach depicting models just arriving to the set. A digital biannual style guide will feature fashion, music and art, and there will be editorials about artists, writers, musicians and designers who are shown wearing the Macy’s-Made collection. The guide can be viewed on macys.com/impulse starting April 2.
“We are translating our culture into actual garments,” said Made’s Lombardo. “To be able to bring pieces to life at an accessible price point at a mass level is really something we stand for.” Lombardo said she’s been working closely with Macy’s to design the collection, and that there’s no involvement by the designers supported by Made in the Macy’s collection. “Just like us, the Made collection exists somewhere at the intersection of fashion, music, art and popular culture. Our collections will always be inspired by the kids on the streets. Our currency has always been access.”
“The collection is really about individuality,” added Baptista. “What’s that young photographer who walks into the Milk Studio wearing? How does that blogger style herself? What’s that model wearing when she comes off the street? That’s what it’s about.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion