This spring, Macy’s is taking an edgy turn with a collection designed together with Made Fashion Week. “This is an organic collaboration between the creative teams from Made and our merchants to bring relevant, of-the-moment fashion to Macy’s,” explained Tim Baxter, the retailer’s executive vice president, fashion and product office. “It’s a collection of must-have items, inspired by street fashion and what the most fashionable people in the world are wearing.”
He’s really talking about designers, photographers, artists, filmmakers, models and media-types with a downtown vibe, that Made Fashion Week associates with. Made, a creative hub that connects and supports emerging talent in different medium, was formed in 2009 by Mazdack Rassi, cofounder and creative director of Milk Studios; Jenné Lombardo, founder of The Terminal Presents branding and strategic marketing company, and Keith Baptista, founding partner of the Prodject production company. The platform started just after the Great Recession hit, when the founders witnessed many designers struggling. Made currently supports about 40 labels, including Joseph Altuzarra and Suno, in part by staging fashion shows, typically at Milk Studios and the Standard Hotel, and is itself supported by such corporations as American Express, Macy’s, Lexus and Google.
The Made-Macy’s collection, called Made Fashion Week for Impulse, will be sold beginning March 12 only at 150 Macy’s stores [where the Impulse contemporary departments are played up the most] and on macys.com. The plan is to make Made Fashion Week an ongoing part of Impulse and to steadily feed new products into the space on a monthly basis, if not more frequently.
The debut spring collection features between 20 and 30 styles, priced from $39 knit tops, tanks and T-shirts, to $139 jackets. There are also skater skirts, pants and dresses. The collection is designed at Milk Studios and at Macy’s merchandising offices in Manhattan, with both domestic and overseas production. Macy’s described the collection as featuring classic pieces remixed with of-the-moment prints, textures and patterns; silhouettes referencing “modern school boy and feminine grunge” trends, and layering.
A comprehensive campaign involving print and outdoor advertising, direct mail, in-store visuals, digital and social media has been developed to launch the collection. The launch campaign was shot by Terry Richardson at Milk Studios with a behind-the-scenes, candid approach depicting models just arriving to the set. A digital biannual style guide will feature fashion, music and art, and there will be editorials about artists, writers, musicians and designers who are shown wearing the Macy’s-Made collection. The guide can be viewed on macys.com/impulse starting April 2.
“We are translating our culture into actual garments,” said Made’s Lombardo. “To be able to bring pieces to life at an accessible price point at a mass level is really something we stand for.” Lombardo said she’s been working closely with Macy’s to design the collection, and that there’s no involvement by the designers supported by Made in the Macy’s collection. “Just like us, the Made collection exists somewhere at the intersection of fashion, music, art and popular culture. Our collections will always be inspired by the kids on the streets. Our currency has always been access.”
“The collection is really about individuality,” added Baptista. “What’s that young photographer who walks into the Milk Studio wearing? How does that blogger style herself? What’s that model wearing when she comes off the street? That’s what it’s about.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye