Macy’s has stepped into a new beauty world through a 300-square-foot portal in the Herald Square flagship.
That’s the approximate size of Beautiful Planet, a shop-within-a-shop that showcases eight natural and organic brands — most of which are entering Macy’s for the first time. While the size of the shop and the resultant sales volume may not be imposing, this experimental move is a big step for Macy’s in terms of reaching out to an eco-conscious customer.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
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