By and and  on September 19, 2008

Macy’s has stepped into a new beauty world through a 300-square-foot portal in the Herald Square flagship.

That’s the approximate size of Beautiful Planet, a shop-within-a-shop that showcases eight natural and organic brands — most of which are entering Macy’s for the first time. While the size of the shop and the resultant sales volume may not be imposing, this experimental move is a big step for Macy’s in terms of reaching out to an eco-conscious customer.

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