Macy’s will launch an exclusive activewear line this spring called Ideology, and has tapped “Dancing With the Stars” veteran Cheryl Burke as the collection’s face and brand ambassador. The line of jackets, tops, yoga pants, shorts, sweatshirts and sports bras will debut in February in 160 Macy’s doors.
“I’ve been a lifelong shopper at Macy’s, and when they approached me to come on board to be a spokesperson for Ideology, I jumped at the chance,” said Burke. “The clothes are very me. They’re just like what I normally wear for rehearsals or to workout in, and the sports bras are quite possibly the best I’ve ever encountered.”
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