By  on October 15, 2013

NEW YORK — Macy’s will open about 750 of its 800 stores at 8 p.m. on Thanksgiving, breaking its tradition of keeping closed on the holiday.

The announcement Monday confirmed a WWD report on Oct. 8. Macy’s said the decision was based on customers being interested in starting their holiday shopping early, and is consistent with many other retailers that open for business on Thanksgiving Day. It’s expected to be a very competitive holiday season, with sales gains industry-wide expected to be no higher than 3 percent, according to analysts and research companies.

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