By  on January 23, 2014

NEW YORK — “We don’t do things small at Macy’s, whether it’s the parade, the fireworks or the NFL shop.”

That’s the way Terry J. Lundgren, chairman and chief executive officer of Macy’s Inc., described the retailer’s 36,000-square-foot NFL at Super Bowl shop, which had its official ribbon-cutting Wednesday morning on the fourth floor of the Herald Square flagship. The shop is being operated by Lids Sports Group, which signed a deal in August to open licensed team merchandise shops in Macy’s stores around the country under the name Locker Room by Lids.

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