By and  on September 25, 2013

Macy’s Inc.’s order-online, pick-up-in-store program is testing the limits of its technical prowess.

Speaking to the Telsey Advisory Group Fall Consumer Conference in New York Wednesday, Karen Hoguet, chief financial officer of the department store giant, told attendees the transition to in-store pickup is more challenging than simply shipping an item to a customer. “We had the technology to tell us we had that item in the system and we could ship it to you,” she said. “But now it’s got to be in a central location in X hours in order for you to be able to do that. So far, the technology is working.”

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