The distinctive Sixties-era styles worn by the women of “Mad Men” are coming to QVC.
Janie Bryant, costume designer for the award-winning AMC drama that revolves around a Madison Avenue advertising firm, has created a vintage-inspired collection called Mod by Janie Bryant that she will begin to hawk during a one-hour show on the home shopping network on Sept. 29. Select items will be available on the QVC Web site next month.
The 20-piece apparel line will include outerwear, jackets, sweaters and bottoms. In addition, there will be a handbag and 10 to 15 pieces of costume jewelry. All apparel and accessories are priced from $26 to $138 retail.
“‘Mad Men’ has had such an influence on fashion in that women are dressing up more, so these are statement pieces that can change your outfit in an instant,” Bryant said of the fake-fur jackets and capelets, reversible satin swing coats, brocade boleros, pencil skirts, skinny pants and colorful crystal pendants and pins.
The collection is based on the hues and patterns of animal prints, with silhouettes inspired by the Fifties and Sixties. Cardigans have detachable fur collars and beading detail, and capelets come in cheetah and snow-leopard patterns with matching pillbox hats. For spring 2011, Bryant said she’s thinking in a more romantic vein with plenty of lace, eyelet and fresh colors.
“We certainly think there is a demand for this product,” said Doug Howe, executive vice president of merchandising for QVC. “Vintage is such a strong trend right now. For example, the Rachel Zoe collection sold out right away and we’ve been chasing it ever since.”
Howe declined to give sales projections, saying, “We let the customer dictate how we respond with the merchandise.”
Bryant received three Emmy Award nominations for her work on the HBO series “Deadwood” and won in 2005. She has been nominated twice for “Mad Men.” (See related story on page 9.)
“I had been wanting to develop my own line through licensing, which is how I came to QVC,” said Bryant, who also serves as a consultant for Banana Republic. Her first book, “The Fashion File,” will be published by Grand Central on Nov. 1.
“The book shows you how to develop your own personal style and be your own leading lady, which starts on the inside,” she said. “I am fortunate that my job is to make people look great, so if I can do that beyond the actors and actresses, that’s wonderful.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast