Story, the boutique in New York’s West Chelsea neighborhood, is now all about Made in America, showcasing items from more than 100 domestic labels.
With a road map hand-painted on the store’s walls by Georgia Elrod, the summer vacation-inspired concept houses brands by their respective area of origin — Northeast, South, Midwest and West. Made in America is the 12th retail experience adopted by Story, which overhauls its merchandise every few months to tell a different tale with its products.
This time around, Story founder Rachel Shechtman joined forces with two curators from the Boulder, Colo.-based creative agency Made Movement and the New York-based Flint and Tinder brand. Made Movement, which has an advertising arm and a retail one with its Made Collection Web site, selected half the brands being sold at Story and through the group’s own online store. Made Movement’s Alex Bogusky (a cofounder of Crispin Porter + Bogusky) will fly in for the Aug. 19 pitch night, where designers and brands can pitch products with the hope of having them sold at Story.
The idea is to help consumers better understand the economic impact of their purchases. At a Perch Interactive-designed table, visitors learn how for every dollar that is spent on an American-made item, another $1.40 fuels other sectors of the U.S. economy, according to the U.S. Department of Commerce.
As part of its commitment to supporting inspiring start-ups, Made in America tapped Flint and Tinder, which claims to add one sustainable job to America’s supply chain for every 1,000 pairs of underwear the company sells per month. Through Kickstarter, Flint and Tinder raised $279,000 to launch underwear and then later $1 million to introduce what it called “the 10-year hoodie.” Founder Jake Bronstein cocurated the merchandise with items that measured up to his “quality made here” ideology. Detroit Denim, Malia Mills, Mollusk Surf Shop, Defy Bags and Aviator Nation are among the labels being sold in the 2,000-square-foot store at 144 10th Street.
Made in America runs through Sept. 1. Flint and Tinder items are also being sold, and the label will launch its own denim collection Aug. 6 at Story.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye