By  on July 24, 2013

Story, the boutique in New York’s West Chelsea neighborhood, is now all about Made in America, showcasing items from more than 100 domestic labels.

With a road map hand-painted on the store’s walls by Georgia Elrod, the summer vacation-inspired concept houses brands by their respective area of origin — Northeast, South, Midwest and West. Made in America is the 12th retail experience adopted by Story, which overhauls its merchandise every few months to tell a different tale with its products.

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