Story, the boutique in New York’s West Chelsea neighborhood, is now all about Made in America, showcasing items from more than 100 domestic labels.
With a road map hand-painted on the store’s walls by Georgia Elrod, the summer vacation-inspired concept houses brands by their respective area of origin — Northeast, South, Midwest and West. Made in America is the 12th retail experience adopted by Story, which overhauls its merchandise every few months to tell a different tale with its products.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"