Story, the boutique in New York’s West Chelsea neighborhood, is now all about Made in America, showcasing items from more than 100 domestic labels.
With a road map hand-painted on the store’s walls by Georgia Elrod, the summer vacation-inspired concept houses brands by their respective area of origin — Northeast, South, Midwest and West. Made in America is the 12th retail experience adopted by Story, which overhauls its merchandise every few months to tell a different tale with its products.
This time around, Story founder Rachel Shechtman joined forces with two curators from the Boulder, Colo.-based creative agency Made Movement and the New York-based Flint and Tinder brand. Made Movement, which has an advertising arm and a retail one with its Made Collection Web site, selected half the brands being sold at Story and through the group’s own online store. Made Movement’s Alex Bogusky (a cofounder of Crispin Porter + Bogusky) will fly in for the Aug. 19 pitch night, where designers and brands can pitch products with the hope of having them sold at Story.
The idea is to help consumers better understand the economic impact of their purchases. At a Perch Interactive-designed table, visitors learn how for every dollar that is spent on an American-made item, another $1.40 fuels other sectors of the U.S. economy, according to the U.S. Department of Commerce.
As part of its commitment to supporting inspiring start-ups, Made in America tapped Flint and Tinder, which claims to add one sustainable job to America’s supply chain for every 1,000 pairs of underwear the company sells per month. Through Kickstarter, Flint and Tinder raised $279,000 to launch underwear and then later $1 million to introduce what it called “the 10-year hoodie.” Founder Jake Bronstein cocurated the merchandise with items that measured up to his “quality made here” ideology. Detroit Denim, Malia Mills, Mollusk Surf Shop, Defy Bags and Aviator Nation are among the labels being sold in the 2,000-square-foot store at 144 10th Street.
Made in America runs through Sept. 1. Flint and Tinder items are also being sold, and the label will launch its own denim collection Aug. 6 at Story.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion