Madewell is coming to Manhattan sooner than expected with a temporary store opening Wednesday at 532 Broadway in SoHo.
It's a move to capitalize on holiday selling, in advance of Madewell's permanent, two-level, 2,650-square-foot location at 486 Broadway at Broome Street, also in SoHo, which has experienced some construction delays. It's now targeting a late January or February opening.
But there's been enormous curiosity surrounding Madewell, and a sense of urgency at J. Crew Group Inc., parent of J. Crew, Madewell and Crewcuts.
"We realized just two weeks ago that 486 Broadway wasn't going to happen until sometime at the end of January or February. So we didn't want to take the risk of not having a store before the holidays," said Millard "Mickey" Drexler, chairman and chief executive officer of J. Crew Group. "We made this decision really fast."
The 2,000-square-foot temporary location will remain open until the permanent Madewell store is ready for business. J. Crew won't advertise the temporary Madewell site, and doesn't feel the need. "New York is a viral fashion community as powerful as any viral community anywhere," Drexler said. "That's why we love doing things in New York."
Launched in fall 2006, Madewell has six stores offering an edgier take on casual clothes, and is inspired by the former New Bedford, Mass., workwear company that bore the Madewell label. The closest Madewell store to Manhattan is in the Mall at Short Hills in New Jersey.
J. Crew said the temporary Madewell shop will provide a preview of the collection and several of the more popular-selling items, such as garment-dyed jeans, priced $110; leather "heritage" boots, priced $288; suede flat boots, $268; graphic Ts, from $25 to $35, and scarves, from $38 to $52.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty