By  on November 11, 2008

NEW YORK — In a growing trend to address the expanding population of Hispanic and Latin American consumers in the U.S., the MAGIC trade show will launch a new marketplace called MAGIA in Feb. 2009.

The new area will be located in a 25,000-square-foot space in the South Hall of the Las Vegas Convention Center, alongside MAGIC’S Licensing and Sourcing exhibitions.

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