LOS ANGELES -- I. Magnin reopened its store in the Woodland Hills Promenade Mall last Saturday and rang up over $500,000 in sales the first three days.
The store had been closed after the Jan. 17 Northridge earthquake caused extensive damage, shattering glass and causing parts of the ceiling to collapse.
The store used radio, newspaper and direct mail to advertise the reopening, and on Saturday customers waited in line to get into the store.
Sales were led by cosmetics and sportswear, with cosmetics bringing in $45,000 in sales on Saturday, sources said. Estee Lauder, Lancome and Clinique were the hot cosmetics lines, while Angel and Chanel were the top-performing fragrances.
St. John was a bestseller, and a group of yellow coordinates were particularly strong. Sources said fine jewelry sales totaled $42,000 in the first two days.
Joseph Cicio, chairman and chief executive officer, attributed the strong reopening to the store's 20-year-old roots in the community.
But Saks Fifth Avenue's decision not to reopen its Woodland Hills store after the earthquake has also given Magnin's a boost in this upscale mall, which also has Bullock's, J. Crew and Mondi.
Several customers in Magnin on Saturday said they felt a special affinity to the store.
"I feel like I'm back home again," said Shirley Gurney, a caseworker from Sherman Oaks. "I was also glad to see a lot of the salesladies from Saks here. They were part of the community too."
Cicio said Magnin went after the best sales associates from the nearby Saks when its closing was announced.
Magnin has scheduled various events for the Woodland Hills store during the next few weeks, including prize drawings, fashion presentations and appearances by designers such as Susie Tompkins and Randy Kemper.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast