By  on September 22, 2011

With a new general manager, its first freestanding boutique in Los Angeles set to open in October, and a Manhattan makeup academy planned for a winter 2012 launch, Make Up For Ever is charting a growth strategy for its future.

The Los Angeles boutique, located at 132 South Robertson Boulevard, is a key step in that plan, said J.P. McCary, who was named general manager, North America, for Make Up For Ever in August, succeeding Gilles Kortzagadarian. McCary joined the company as senior vice president of retail in January.

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