By  on May 23, 2013

Versatility the buzzword for the men’s division of Lands’ End.

Whether it’s the brand’s classic oxford dress shirts, a sport coat or a nylon Windbreaker, each piece of merchandise is designed to play a number of roles. 

“Our customer is looking for multiple end uses,” said Max Garbutt, vice president and general merchandise manager of men’s. “They want something they can wear to work, then out to dinner and on the weekend. This is a brand that fits his entire lifestyle and where his life is going. He doesn’t want to shop in 19 different places.”

As a result, customers are drawn to Lands’ End’s Harris tweed blazers, cable-knit sweaters, polo shirts, chinos and madras shorts — pieces that fit that bill.


RELATED CONTENT: Edgar Huber Sees Growth Across Categories at Lands' End >>

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus