By  on July 24, 2012

LOS ANGELES — BCBG Max Azria Group is bringing more European flair to the American market.

At the end of the month, the Los Angeles-based company will launch Manoukian, the French brand it acquired in 2005, in 22 Lord & Taylor stores. Max Azria’s daughter Joyce, who oversees the young contemporary brand BCBGeneration, has been named creative director of Manoukian.

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