By  on February 28, 2014

PARIS — Marc Jacobs is back in Paris. He arrived on Wednesday and headed directly to the Sephora offices, where an afternoon of meetings preceded the party in celebration of the European launch of Marc Jacobs Beauty, which hits stores here on Thursday. The party also celebrated the line’s new ad campaign shot by David Sims and featuring Jessica Lange, with a video of the actress also shot by Sims.

The designer plans to spend several weeks here, where he’ll have additional meetings with Sephora as well as with his fragrance partner Coty and LVMH Fashion Group chief executive officer Pierre-Yves Roussel and Jacobs’ long-time business partner Robert Duffy, who arrives in town next week. Jacobs took time out from his party guests for a conversation with WWD.

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