By  on May 8, 2012

NEW YORK — Mark Bozek and Russell Nuce will today launch an e-commerce platform enhanced with interactive elements such as live-selling segments and video content called, which will sell merchandise that’s exclusive to the site.

The aim of the site is to create a shopping platform featuring value-driven merchandise in fashion, beauty, accessories, fitness, food and home for women 35 years and older. The site features free membership.

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