By  on February 1, 2011

Gap Inc. chairman and chief executive officer Glenn Murphy has triggered a sweeping shake-up of the struggling Gap brand.

Marka Hansen is out as president of Gap North America and will be succeeded by Art Peck, president of Gap Inc.’s outlet division and executive vice president of corporate strategy. Pam Wallack, president of Gap Adult North America, will become executive vice president of a new Gap Global Creative Center in New York, WWD has learned, which reflects its urgent need to attract more creative talent.

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