Marvin Traub Associates will move closer to reaching its goal of raising $1 million this year to support bladder cancer research and increase awareness about the disease with a fund-raiser at Beautique in New York City on Tuesday.
The event is in partnership with Beltology, which has created a custom, limited-edition Pin Down Bladder Cancer belt. Proceeds from selling the belt and donations will benefit the Memorial Sloan-Kettering Bladder Cancer Research Fund.
“Representing the fourth most common cancer in men and fifth overall, bladder cancer is wide-spread, yet the research, awareness and treatment for this disease is vastly under-funded, receiving 10 to 20 times less funding than other common tumor cancers,” said Mortimer Singer, chief executive officer of Traub, who is spearheading the campaign. “Through our initiative, Pin Down Bladder Cancer, we are hoping to close that gap and elevate much-needed awareness of the disease.”
Traub's efforts are in memory of Marvin Traub, the late founder of the company and former Bloomingdale’s chairman and ceo, and Maria Floyd, the late wife of World Golf Hall of Fame golfer Raymond Floyd. Her daughter, Christina Floyd Di Donna, is a member of the Pin Down Bladder Cancer board. July is Bladder Cancer Awareness Month.
Singer said men account for 80 percent of bladder cancer cases and that they often initially mistake symptoms for kidney stones. According to Singer, the company’s campaign charter is being amended to expand the beneficiaries. Also, a bracelet is in production to raise more funds, said Singer, who cited the $1 million goal.
“The limited-edition PDBC belt honors an esteemed retail veteran and a cause that is close to our hearts,” said Andrew Heffernan, ceo and founder of the six-month-old Beltology, which specializes in Italian-inspired stretch woven belts.
With 72,000 new cases nationally each year, and 15,000 deaths, bladder cancer affects approximately 500,000 people in the U.S. alone and is the most expensive cancer to treat on a per-patient basis. All proceeds raised from the Pin Down Bladder Cancer initiatives support Memorial Sloan-Kettering Cancer Center’s bladder cancer Translational Science Program. The translational science studies focus on the development of early detection strategies to improve more timely diagnosis and a molecular characterization effort designed to identify the critical pathways driving the growth of bladder cancer cells.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)