By  on August 6, 2010

ST. PETERSBURG, Fla. — For any industry executives wondering if it is possible to launch a fragrance exclusively on a home shopping channel, Mary J. Blige has proven the answer is yes.

Blige, whose debut scent, My Life, went live on HSN at midnight Saturday, sold more than 72,000 stockkeeping units of fragrance and ancillaries in 24 hours — an HSN record — generating at least $3 million in retail sales, according to industry sources, and turning the traditional fragrance marketing paradigm on its ear.

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