ST. PETERSBURG, Fla. — For any industry executives wondering if it is possible to launch a fragrance exclusively on a home shopping channel, Mary J. Blige has proven the answer is yes.
Blige, whose debut scent, My Life, went live on HSN at midnight Saturday, sold more than 72,000 stockkeeping units of fragrance and ancillaries in 24 hours — an HSN record — generating at least $3 million in retail sales, according to industry sources, and turning the traditional fragrance marketing paradigm on its ear.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"