LONDON — Mary Katrantzou will launch her first e-commerce site later this month — and it’s about time.
“The Web site has said ‘Coming Soon’ for the past four years,” said the designer. “We’ve been designing it for over a year, and it took a lot longer than we anticipated.
“It was a big undertaking for us: We needed to make sure we could provide the sort of service people have become accustomed to,” added Katrantzou, who has 265 wholesale customers worldwide.
A special animated countdown featuring women dressed in Katrantzou’s designs will mark the time to the launch. Four women will represent the days, hours, minutes and seconds to the site’s official launch on Nov. 20. Every time the clock strikes 12, the models’ outfits will change.
The site will initially offer 45 exclusive looks based on Katrantzou’s resort collection — the first she has ever done. The designer said that while the prints are the same as those in the full resort collection, they appear on different silhouettes than in the bigger collection.
For spring, the designer — whose company is self-funded — said that her team has stocked the new site with a “very wide range” of clothing. The new site will ship to Europe immediately and to the U.S. starting with the Spring Summer 2014 collection.
In anticipation of the launch, the designer has also produced a series of films — each a minute long — that relate to the passage of time, and to the Katrantzou collections. “It’s very surreal,” she said of the short films that will run on the site.
As reported, for her first resort collection, Katrantzou worked into her prints her own photographs of high-rise apartment towers in São Paulo, the snow-capped Swiss Alps, French flower fields, a Japanese bridge, an Italian vineyard, a Chinese fisherman and railway station arcades.
There are also quirky embellishments such as laser-cut Perspex squares placed in the windows of the apartment print, and floral sequins adding dimension to a yellow floral print. Katrantzou calls the prints “landscapes in bloom.”
Katrantzou said the images for the website were shot by the Los Angeles-based photographer Nicholas Alan Cope, while the clock visuals on the site and the accompanying digital campaign were created by the New York-based creative agency Johannes Leonardo.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)